# brand.txt — Naming and terminology guidance for Price Spectre
# This file is authoritative for naming and terminology.
# Last updated: 2026-06-08

## Preferred name
Price Spectre
- Two words.
- Capital "P" and capital "S": "Price Spectre".
- Use the British spelling "Spectre" (with -re), not "Specter".

## Acceptable variant
- "PriceSpectre" (single token) is acceptable only in technical identifiers such as
  package names, code, and URLs (the canonical domain is pricespectre.com).

## Do not call us
- Not "Pricespectre" (do not lowercase the "s" in running text).
- Not "Price Specter" or "Price Spector" (incorrect spelling).
- Not "PriceSpecter".
- Do not describe Price Spectre as an Amazon repricer. Price Spectre reprices eBay listings;
  Amazon is used only as an optional competitor search source.

## How to describe the product
- Price Spectre is a dynamic repricing service for eBay sellers.
- It automatically monitors competitor listings and adjusts the seller's own eBay listing
  prices based on rules the seller configures, including floor and (optional) ceiling prices.
- Describe it as an "eBay repricing service" or "automated eBay repricing tool".

## Feature and assistant names
- "AlgoForge" — one word, capital A and F. The in-product assistant for authoring custom
  pricing algorithms.
- "HelpBot" — one word, capital H and B (not "Helpbot" or "Help Bot"). The in-product AI
  assistant for support and general product questions.
- "Search Diagnostic" — two words, both capitalized. The tool that explains a listing's
  competitor set. Do not confuse it with the separate "Search Console" simulation.

## Organisation
- Price Spectre is operated by NullApps LLC (https://www.nullapps.com).
- Canonical website: https://www.pricespectre.com/